“Verona, 1937. The brightness of colognes and brilliantines Pietro Rubini provided to barbershops of the town is the first welcome getting into the small perfume shop downtown. «A face powder», says a lady, and suddenly the air is filled in fine powder and alluring smells. The heat of the scene costumes and lights exalts the dense smell of greasepaint he often gives as a gift to opera singers at the Arena to promote himself. The most daring smells though come at evening mixing smoke and mischievous talks to the perfumes and coquetries Pietro sells in the houses of pleasure after work. So I imagined these aromas layer and shine in the golden light of September that ripens Soave grapes to render a special man, his courage and passion for beauty as basic values now distilled in fundamental.”
- Ermano Picco, content designer
“The challenge was to encase and incorporate all the inputs, suggestions and expectations in a unique fragrance.
The foundations of the Rubini house are a balanced mix of contrasts and harmony. Such an ambitious and complex project would only be realized with the finest raw materials, mixing more traditional ingredients to innovative products from the perfume industry.
The harmonious result is due to a careful study of the formulation, designed to recreate a contemporary classic.”
- Cristiano Canali, nose
Bergamot, Mandarin, Soave Grapes Accord,
Italian Iris Butter, Clary Sage abs, Lavender Abs, Beeswax Abs, Labdanum,
Leather Accord, Vetiver Java MD, Castoreum Abs, Atlas Cedarwood, Cacao Abs, Sandalwood
“I imagined the Rubini house: on the wall the stories and memories from the past decades and cast open windows to the horizon.
Rubini is an completely Italian experience, dreamt and strongly desired, and it's thought as an olfactory project placing research and experimentation as the ideal condition to make the dream come true.
Rubini renders the power of a short-circuit between the high-perfumery craft and the contemporary image of a free and coherent esthetics aiming to suggest a future vision.
Rubini is the visual and olfactory translation of a memory stratification meant not just as a nostalgic, faulty memory but as timeless tale beyond fashion and trends.”
- Andrea Rubini, founder
“Two solid shells promise to protect and preserve an intimate and personal Italian experience.
The shells are a visual embodiment of the layers of memory, playing on the alternation of full and dense materials with others more fragile and light.
A glimpse through the glass suggests a vision to construct from the foundation a free and coherent future.
The search for a form, its imperfect materials, the experimental work. All ideal conditions to make a dream come true.”
- Francesca Gotti, product designer
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